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The News UN Women Reveals Concerning Regression in Attitudes Towards Gender Roles During Pandemic in New Study

Cannes, France, 20 June 2022 – UN Women and the Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising, today launched “The Levers of Change: Gender Equality Attitudes Study 2022, the latest iteration of a bi-annual global study that tracks attitudes towards gender. The 20-country-wide survey shows that some antiquated views of gender have been exacerbated during the COVID-19 pandemic. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership and political participation, education, healthcare, the workplace, media representation, marriage and family life, safety and violence, and control over personal decisions. The results of the survey were revealed during the 2022 Cannes Lions International Festival of Creativity, which has sharpened its focus on Diversity, Equity, and Inclusion this year.
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